program overview
Our marketing majors go beyond traditional coursework to deeply understand how consumers think, feel and make decisions. You鈥檒l build a strong foundation in business while mastering core areas such as marketing communications, digital and social media strategy, analytics, sales and brand management.
What sets our program apart is its integration of AI-augmented marketing and consumer neuroscience. You鈥檒l gain hands-on experience using advanced tools in our Consumer NeuroInsights Lab (C-NRL) 鈥� including eye-tracking, EEG and biometric technologies 鈥� to measure real consumer responses and uncover the 鈥渨hy鈥� behind behavior.
Combined with training in AI-driven analytics and strategy, you鈥檒l graduate prepared to lead in a marketing landscape where data, technology and human insight come together to shape the future of business.
degree outline
- General Education Courses = 41 hours
- Communication = 9 hours
- Humanities / Fine Arts = 9 hours (At least one course must be in literature.)
- Social / Behavioral Sciences = 6 hours
- ECON 2010 and ECON 2020 are required in this section
- History = 6 hours
- Natural Sciences = 8 hours
- Mathematics = 3 hours
- Marketing Major Requirements = 24 hours
- REQUIRED COURSES
- MKTG 3012 - Consumer Insights (3)
- MKTG 4080 - Marketing Research and Analytics (3)
- MKTG 4910 - Marketing Strategy (3)
- PLUS 5 COURSES FROM THE FOLLOWING LIST
- MKTG 3140 - Integrated Marketing Communications (3)
- MKTG 3320 - Retailing Management (3)
- MKTG 3340 - Principles of Social Media Marketing (3)
- MKTG 3350 - Creativity in Marketing Communication (3)
- MKTG 3410 - Introduction to Sales (3)
- MKTG 4151 - Advanced Marketing Analytics (3)
- MKTG 4230 - Services Marketing (3)
- MKTG 4250 - Behavioral Research for Marketing Organizations (3)
- MKTG 4350 - Digital and Social Media Marketing Analytics (3)
- MKTG 4410 - Sales Management (3)
- MKTG 4411 - Sales Internship (1-6)
- MKTG 4470 - Essentials of Negotiation (3)
- MKTG 4611 - Social Media Internship/Practicum (1-6)
- MKTG 4630 - Social Media Strategies and Analytics (3)
- MKTG 4910 - Problems in Marketing (1-3)
- MKTG 4911 - Marketing Internship (1-6)
- MKTG 4996 - Senior Honors Thesis (3)
- REQUIRED COURSES
- Electives + Lower and Upper Division Business Core Courses = as needed to bring the total hours earned to 120.
Career Tracks
NOTE: The courses listed under each career track are purely recommendations for students seeking to develop specific knowledge or skills in a particular area of marketing. They are optional, and the emphasis suggestions do not represent officially recognized academic tracks at the 福利片国产 of Memphis.
- MKTG 3140 - Integrated Marketing Communications (3)
- MKTG 3340 - Principles of Social Media Marketing (3)
- MKTG 3350 - Creativity in Marketing Communication (3)
and either - JRSM 3905 - Graphics for Strategic Media (3)
or - MKTG 4630 - Social Media Strategies and Analytics (3)
and either - JRSM 4940 - Student Media Practicum (1-3)
or - MKTG 4911 - Marketing Internship (1-6)
- MKTG 3340 - Principles of Social Media Marketing (3)
- MKTG 3350 - Creativity in Marketing Communication (3)
- MKTG 4350 - Digital and Social Media Marketing Analytics (3)
- MKTG 4630 - Social Media Strategies and Analytics (3)
and either - MKTG 4611 - Social Media Internship/Practicum (1-6)
or - JRSM 4940 - Student Media Practicum (1-3)
- MKTG 4151 - Advanced Marketing Analytics (3)
- MKTG 4250 - Behavioral Research for Marketing Organizations (3)
- MKTG 4350 - Digital and Social Media Marketing Analytics (3)
- MKTG 4630 - Social Media Strategies and Analytics (3)
and either - MKTG 4911 - Marketing Internship (1-6)
or - Marketing Recommended Emphasis Elective
- MKTG 3350 - Creativity in Marketing Communication (3)
- MKTG 3410 - Introduction to Sales 3
- MKTG 4410 - Sales Management (3)
- MKTG 4470 - Essentials of Negotiation (3)
and either - MKTG 4911 - Marketing Internship (1-6)
or - Marketing Recommended Emphasis Elective
- MKTG 3140 - Integrated Marketing Communications (3)
- MKTG 4250 - Behavioral Research for Marketing Organizations (3)
- MKTG 4530 - International Marketing (3)
- MKTG 4630 - Social Media Strategies and Analytics (3)
and either - MKTG 4911 - Marketing Internship (1-6)
or - Marketing Recommended Emphasis Elective
course descriptions and requirements
The requirements and course descriptions are all listed on the UofM's Online Catalog.
It is very important that you review our instructional page on how to utilize the online catalog before visiting the catalog's website.